Life in the year 2000, 1900: Futuristic postcards

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Title : Life in the year 2000, 1900: Futuristic postcards
Link : Life in the year 2000, 1900: Futuristic postcards

As part of the 1900 Paris World’s Fair, the Hildebrand chocolate factory decided to create an interesting marketing campaign with a bit of a futuristic nature. The campaign was entitled “Germany in the year 2000” and they included, colorful postcards depicting the theoretical life in the 21st Century. Altogether, 12 cards depicting the future were produced, and Hildebrand slipped these colorful predictions of the future in the boxes of their best-selling sweets and chocolates.

The optimistic renderings envisioned people in Victorian fashions enjoying lives of boundless leisure and comfort enabled by a century of technological advancement. The predicted innovations range from accurate (live broadcasts of plays) to absurd (cities covered by weather-proof glass roofs) to depressingly plausible in the near future (summer holidays at the North Pole).

Movable sidewalks.

Movable sidewalks.

Moving an entire city block by rail.

A live audiovisual broadcast of a theatre performance.

A live audiovisual broadcast of a theatre performance.

Weather-controlling machines.

Weather-controlling machines.

A hybrid railship.

A hybrid railship.

Tourist submarines.

Tourist submarines.

Weather-proof city roofing.

Weather-proof city roofing.

Tourist submarines.

Weather-proof city roofing.

Weather-proof city roofing.

Personal airships.

Personal airships.

Tourism at the North Pole.

Tourism at the North Pole.

X-ray surveillance device.

X-ray surveillance device.

Strolling on a lake with the aid of balloons.

Strolling on a lake with the aid of balloons.